WASHINGTON – October 13, 2011 - The Department of Veterans Affairs is taking its internal culture-change message to the public with a new video about the vital role women play in the military and the importance of providing women Veterans with high quality health care.VA’s Women Veterans Health Strategic Health Care Group recently completed a 60-second public service announcement (PSA) that challenges viewers to rethink pre-conceived notions about women Veterans. This dynamic video features images of women in service to our country: they drive supply trucks, participate in reconnaissance missions, walk safety patrols, and operate helicopter machine guns.
“When these brave women complete their service and become Veterans, we want them to know that VA is there to meet their health care needs,” said Dr. Patricia Hayes, Chief Consultant of the VA’s Women Veterans Health Strategic Health Care Group. “At the same time, we want the public to recognize the contributions of women Veterans and the benefits they have earned through their service to the Nation.”
Broadcast organizations interested in obtaining a broadcast-quality version of the PSA should contact VA’s Office of Public Affairs (202-461-7600).
The number of women using VA has doubled in the past decade, and that increase is expected to continue into the next decade. read more>>>
Oct. 12, 2011 - Steven Spielberg, Tom Hanks and Oprah Winfrey have joined a campaign first lady Michelle Obama says informs Americans "how they can give back" to U.S. troops. The public service announcement campaign is part of Joining Forces -- a program begun by the first lady and Jill Biden, the wife of Vice President Joe Biden, to support and honor America's service members and their families. "The entertainment community answered the Joining Forces call and has done what they do best -- bring to life stories that move us," Obama said in a statement Wednesday. "Through this PSA campaign, Americans will learn more about the unique challenges and needs of our military families, see their strength, resilience and service, and find out how they can give back to these extraordinary troops and families who have given us so much." read more>>>
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