It's time to examine the "support our troops" rhetoric and understand it does little for those whose lives are at risk.August 27, 2013 - My 16-month-old son was having a bad day. When he doesn’t sleep in the car, he usually points and babbles his approval of all the wonderful things babies notice that completely escape adult attention. On this afternoon, though, he was teething and hungry, a lethal scenario for an energetic youngster strapped into a high-tech seating apparatus (approved and installed, of course, by the state).
When it became clear he couldn’t, or wouldn’t, sleep it out, my wife and I stopped at a nondescript exit, the kind one finds every six miles in the South, with two gas stations and three abandoned buildings (if you’re lucky, you also get a Hampton Inn and Cracker Barrel). While she tended to the baby, I entered a convenience store — one of those squat, glass and plastic rectangles that looks like a Sears & Roebuck erector set — praying it would have something other than beer, cigarettes and beef jerky.
snip No televised sporting event escapes celebration of the troops. Networks treat viewers to stars and stripes covering entire football fields, complementing the small-but-always-visible flags the studio hosts sport on their lapels. The national anthem is often accompanied by fighter jets and cannon blasts. Displays of hypermasculine prowess frame the reciprocal virtues of courage and devotion embedded in American war mythology.
snip It tells us, first of all, that corporations care far less about the individuals who happen to have served in the military than they do about “the troops” as an exploitable consumer category. Unthinking patriotism, exemplified by support of the troops (however insincere or self-serving), is an asset to the modern business model, not simply for good P.R., but also for the profit it generates. read more>>>
Improved battlefield medicine helps more survive, but is the Veterans Affairs Department equipped to handle the cost of their care?
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